Revenue Is Vanity.
Profit Is Control.™
Express Tax Financial Group is a full-service financial advisory firm helping business owners build profitable, tax-efficient companies through integrated accounting, tax, and CFO advisory services. Through our advisory division, She Knows Profits™️, we provide Fractional CFO services, strategic tax planning, Profit First implementation, cash flow systems, bookkeeping, compliance, and financial leadership that transforms revenue into lasting profit.
- $50K+
- avg. tax savings
- +20%
- profit lift
- 6mo
- cash reserves built
Profit SEEN™ Framework
Separate · Engineer · Examine · Navigate
One Advisory Team. Complete Financial Leadership.
Our clients don't need multiple advisors working in silos—they need one coordinated team.
At She Knows Profits™, Erika Jones leads an integrated advisory ecosystem that combines:
- Fractional CFO Leadership
- Proactive Tax Strategy
- Cash Flow Advisory
- Advanced Planning
- Wealth Management
- Estate & Legacy Planning
Together, we help business owners build profitable companies, protect the wealth they create, and develop a strategy that supports both their business and personal financial goals.
One Strategy. One Team. Complete Financial Leadership.
Trusted Expertise · Proven Results
Who We Help
Built for the people doing the real work.
Realtors & Brokers
Commission-based income, unpredictable months, and big tax bills — turned into structured cash flow.
Real Estate Investors
Entity structures, depreciation strategy, and cash positioning for portfolios that scale.
Service-Based Businesses
Consultants, agencies, and coaches who need CFO-level clarity behind every decision.
High-Income Entrepreneurs
Founders earning seven figures who are tired of paying more in tax than they keep.
Our Framework
The Profit SEEN™ Framework
The CFO framework for turning revenue into profit and profit into wealth.
Separate
Create financial visibility. Every dollar gets a job.
Engineer
Build the financial infrastructure that supports growth.
Examine
Understand the numbers — what's driving profit, what's draining cash.
Navigate
Make CFO-level decisions backed by data, not guesswork.
Our Core Services
Four pillars. One profit engine.
From the books to the boardroom — full-stack financial leadership that adapts to your stage of growth.
Client Accounting Services
Monthly bookkeeping, reconciliations, and financial reporting that gives you reliable numbers every month.
Learn more 02Tax Advisory Services
Proactive, year-round tax planning. Stop filing taxes — start planning them.
Learn more 03Cash Flow Advisory
Profit First® implementation, allocation systems, and reserves that end cash flow chaos.
Learn more 04Premium Fractional CFO
Executive-level financial leadership, forecasting, and decision support for scaling businesses.
Learn moreLearn the Profit SEEN™ Method
Join the Profit Seen Masterclass and discover how to transform revenue into sustainable profit. A step-by-step system for business owners ready to take financial control.
Profit Seen Masterclass
Client Results
Real outcomes from real strategy.
Reduced annual tax liability for a $1.2M service business
Built operating cash reserves for a real estate brokerage
Profitability lift after Profit First® implementation
Implemented dashboards and forecasting across the org
Meet Erika
Strategic finance with a CEO's mindset.
Erika Jones is the Founder & CEO of She Knows Profits™ — a boutique Fractional CFO and tax advisory firm built for entrepreneurs who refuse to let their finances run their business.
A Certified Tax Advisor, Profit First® Master Builder, Goldman Sachs 10KSB alumna, and TEDx speaker, Erika brings 15+ years of experience helping business owners convert revenue into wealth.
What our clients say.
Real outcomes from business owners who chose to lead with financial strategy.
Erika didn't just fix our tax issues — she completely restructured our cash flow. We've seen a 30% lift in margins this year.
The level of detail Erika provides as our Fractional CFO is unmatched. I finally feel in control of my company's future.
Tax season used to be a nightmare. Now it's a non-event because we plan ahead all year long. She's a game-changer.
Ready to make every dollar work harder?
Book your Profit and Tax Clarity Call™ and discover how the Profit SEEN™ Framework can take control of your cash flow, taxes, and profitability.
Book Your Profit and Tax Clarity Call